During the Roman Empire the festivities celebrating Flora, goddess of spring, vegetation and fertility were called Floralia. Held in the goddess’ honor to ensure good harvests, this commemoration became over time more playful, representing a true celebration of Spring and the joy that brings the restoration of nature.
Paying homage to this celebration, we invited a group of our represented artists to explore their personal meaning of Spring.
We are pleased to present “Floralia” an unusual group exhibition with which we would like to celebrate spring, the revival of social life after a period of closure, the renewal of the gallery’s endeavor and the new paths that are now opening to us.
Flora, the goddess who brings spring, tends the gardens and makes the fields bloom with the arrival of the new season was not a very prominent goddess, but with the arrival of good weather her worship was revived for a few weeks. Thus, in the last days of April and the first days of May, in the Roman cities, there were parades and processions with young and beautiful girls adorned with flowers, these festivities were the Floralias. Flora was a goddess who was always young, always beautiful, polite, a symbol of poise, a modest goddess who brightened up the lives of mortals; for this reason she was taken as a positive example among the young girls of Roman society.